As we start the run-up to the festive season the team at the County Meath Chamber has been busy building up the profile of the Mi Meath card. There is a drive to get more people shopping locally and to help keep the county prospering particularly in the run-up to Christmas.

So here are a few ideas and promotions to catch your eye and spread the word!

Hop on the Bus & Shop Local this Christmas with a €150 Mí Meath card

The promotion has just started and runs to Monday, December 20th 

To be in with a chance to win a €150 Mí Meath card simply share your bus journey story – tell us where you took the bus from and where you went shopping locally. Further information on the promotion can be found at  Mí Meath cards can be spent in up to 300 local businesses across Meath. The number of outlets continues to grow and with more and more businesses signing up it is 

County Meath Chamber, Meath County Council, Bus Eireann, and TFI are encouraging the people of Meath to leave their cars at home in the run-up to Christmas and take the bus where possible.

The ‘Hop on the Bus & #ShopLocal’ promotion runs from today and is aimed at reducing our reliance on the private car, reducing congestion and air pollution, and doing our bit to tackle climate change.

Information on buses operating in your locality can be found on Bus Eireann’s website –


Give the gift of a Mí Meath card

Mí Meath gift cards are the perfect gift to give or to get this Christmas is the message from County Meath Chamber.  They are also asking local business owners to opt for the Mí Meath gift card when giving staff rewards and corporate presents this Christmas.

“We are urging businesses to opt for the cards, which can be used in twice as many places as similar cards,” says Paula McCaul, CEO of County Meath Chamber, who are the driving force behind the shop local scheme.

“Up to 300 businesses accept the cards in shops and online all over Meath – they can be used for food, fashion, hotels, golf, racing, retail outlets and local services of all kinds, to go to Tayto Park, buy your home heating oil or pay for your childcare.”

“The Mí Meath card means that the money spent in Meath and stays in Meath, so it is a gift that keeps on giving. There are no restrictions, no hidden charges, no reducing balances, no expiry date, and the choice is you on where to spend,” she says.

“Every aspect of these cards is local to Meath – Mí Meath was developed by Meath Chamber with support from Meath-based, Prepaid Financial Services and has been brought to life with supports from numerous other businesses across Meath.  

Every outlet registered to spend receives a digital marketing toolkit and is profiled on with contact details and a link to their website.

Under the Small Business Benefits Scheme, employers can gift their employees €500 tax-free.

Ms. McCaul points out that 92 percent of businesses in Meath are family-owned and supporting local businesses is also supporting local families, local jobs, and the local economy.

For the consumer, the cards provide a huge choice of outlets – almost twice as many as other cards, and they can be spent in any of the towns and villages in Meath – just last week, five outlets in Nobber signed up to the scheme.

“You can order them online or pick up a zero-balance card in any Credit Union office, Library or Choice store and load the money onto them online at They are reloadable, so you can top them up any time.”

The Chamber is delighted to have got the support of Tara Mines. This is a huge boost to us as they are one of the biggest employers in Meath, said Ms. McCaul.

Mí Meath cards were purchased by McCauley’s Pharmacy Navan to present to the Meath Ladies Foot­ball team when they won the All Ireland; while the victorious Meath Minors were also presented with Mí Meath cards by Meath County Council at their civic reception.

A final word from Paula McCaul “It’s all about keeping it local, gifting a Mí Meath card is Win Win for Meath”.